The Naked Truth: Innovation brought fur back big time

April 9, 2013 by Mick Madsen

Some 20 years ago the international fur industry was bleeding. Those were the days when fashion models still scored all the big contracts modelling for clothing brands and cosmetics rather than today’s faces who increasingly come from other parts of popular culture like film, TV and music. It was the days of the supermodels, and the most super of them all agreed to pose in the “I’d rather go naked than wear fur” advertising campaign by animal rights group PETA. Global superstars … Continue reading